Books

Contains a review of the structure of the air transport market and the industry marketing environment, and is followed by chapters examining airline business and marketing strategies, product design and management, pricing and revenue management, distribution channels, and selling, advertising and promotional policies.

Explains how flying actually works. This book features anecdotes and statistics.

Presents developments in airline industry and business models. This book examines important elements in demand and traffic, price and yield, output and unit cost. It also probes into three critical aspects of capacity management: network management; fleet management; and revenue management.

Provides over 500 entries listed in alphabetical order by country, describing the airlines comprising more than five aircrafts with more than 19 seats, or equivalent cargo capacity. For each nation, this work includes: civil aviation history, airline name, bases, aircraft operated, routes flown and data on passenger numbers and cargo tonnage.

Air transport industry finance, with its complexity and special needs such as route rights, airport slots, aircraft leasing options and frequent flyer programmes, requires specific knowledge. This title provides the essentials to understanding various areas of airline finance. It examines financial trends and prospects for the airline industry.